As another year draws to a close – a year like no other we might add – it’s always interesting to look back at the top trends. Common Google searches, Instagram hashtags, Tweets, online shopping purchases and app downloads, are insightful tools to look to for overarching trends. They’re often telling of the year that’s been.

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While every year has its ups and downs, inarguably 2020 is a year many are ready to leave behind. Below we round up the most insightful trends to come out of this rollercoaster of a year…

1. Home was the new gym

With searches skyrocketing for “home workouts” and likewise gym equipment, there was a notable surge in houses transitioning to fitness studios. While it definitely blew up with gyms closing as a result of lockdown, interestingly, it’s been a long time coming. In the years leading up to 2020, we’ve observed increasingly more sophisticated home fitness equipment (it's like they knew what was coming...). Now, we’ve got a host of options from low-budget to high-tech innovations, which rival high-end studios.

2. Virtual workouts

Further to the above, unsurprisingly, we also saw a massive increase in health and wellness app downloads. Fitness studios pivoted to on demand streaming, utilising their best-in-class instructors in virtual workouts, while new fitness apps were launching on a weekly basis. Even we did a round-up of our favourite fitness apps and online workouts!

3. Prioritising sleep

In 2020, despite everything going in the world we prioritised sleep – or perhaps that’s why we did. Whether it’s because we had more time or were more mentally exhausted, sleep app downloads increase and so too did our average hours of shut-eye.

4. Emotional wellness

Wellness also went multi-dimensional, with a renewed focus on emotional wellness in particular (no surprises why). A big part of 2020 was acknowledging our emotional needs and being able to express them to those around us. There was a massive emphasis on the mind body connection and finding ways to improve emotional health. We predict this to keep increasing too.

5. Fitness tracking

People got obsessed with tracking their every move. From joining the #5kmchallenge on social media to tracking every bit of activity, fitness tracking technology reigned supreme.

6. Beauty starts within

This year we learned that outer beauty starts within. We turned to collagen, supplements and fresh-pressed juices for their beautifying properties. Increasingly, people are adopting a two-pronged approach to skin health, rather than just relying on a skin cream to do the heavy lifting.

7. Plant-based meats

Terms such as “meatless Monday” and “meat alternative” became household vocabulary. Even fast food chains, you’d have never expected to jump on board, embraced the shift towards plant-based foods. Also, according to the Food Revolution, there is a global rise in vegan and plant-based eating and millennials are driving the shift.

8. We’re more eco-conscious than ever

The above trend also shows we’re becoming more environmentally conscious than ever. It’s a clear indication of how important wellness has become to society as a whole. We are thinking differently. Even for those who aren’t vegetarian or vegan, choosing plant-based meats is becoming the new norm.

9. Hormonal health

This year we put the spotlight on hormonal health. According to Healthline, hormones have a profound impact on the physical, mental, and emotional functions of our body, so it makes sense that we put more focus on this. Research identified a number of ways men and women can manage their hormones naturally including getting a good night’s sleep, managing stress, exercise and natural supplements like DIM.

10. Sober-curious

We saw a new trend take hold amongst millennials called the ‘sober-curious movement’. The movement wasn’t about giving up alcohol all together but moderating consumption. It’s no longer ‘uncool’ to pass up a drink in favour of water. To tap into these, numerous alcohol brands launched alcohol-free or low alcohol alternatives.

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